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Hi, I'm Varna Das
Currently a UX Designer at MathWorks. Previously Zoro, SAP Labs.

I'm a Product Designer who enjoys building meaningful experiences

I enjoy tackling complex problems using a human-centered approach. With a background in Design, Research and Engineering, I aspire to craft meaningful and delightful experiences.

varna das

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UX Case Studies

UX Researcher + Designer

Hi! I'm Varna

Hi, I am Varna (she/ her).

I am a UX researcher and designer who enjoy tackling complex problems using a human-centered approach. With a background in Computer Science and Engineering, I aspire to craft experiences that strike the right balance between utopia and the real.

I am currently solving exciting design problems in the space of Engineering and Science as a User Experience Designer at MathWorks.

UX Case Studies

UX CASE STUDIES

UX Case Studies

UnBoxing Experience

UX RESEARCH

Improve the shopping experience of Zoro.com

UX RESEARCH & DESIGN

Design to improve body posture

UX RESEARCH & DESIGN

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Zoro Shopping Experience
UX Research & Design Internship
Collaborated cross-functionally to improve the customers shopping experience.
Salesforce Marketing Cloud
Experience Design
"An experience" to increase marketers confidence at the time of sending marketing campaigns.
Bee Better - Design for Sustainability
UX Research & Design
Empower people to contribute to sustainability of the planet by buying bee friendly seeds & supporting local businesses.
Bend 'N' Vend - Design for Health & Well-being
UX Design
A design to improve body posture for people stuck in their sedentary lifestyle . Our design offers interactivity, incentives and long term health benefits thus being an ideal addition to any shared space.
Research, Design, Fabrication & Advanced Prototyping
Making & Testing
My creative space for experimenting, tinkering, playing, and testing.
The Looking Glass
Game Design
A public installation that connects dissimilar identities through an interactive game.

My Story

I am currently a Master's student at Indiana University Bloomington gaining professional practice in the area of Human-Computer Interaction Design. Before my Masters, I did my Bachelors in Computer Science and Engineering and worked over 4 years as Software Developer at SAP Labs building applications for the Business Intelligence and Analytics products. As a User Interface developer, I identified my passion for User Experience during my interactions with the UX team, which guided me to my graduate education. My everyday life now includes lots of collaboration, thinking, thinkering, making, strategizing, presenting and learning from clients, professors and my colleagues.

Last summer I interned at Zoro as a UX Researcher and Designer, working towards improving the shopping experience of the e-commerce platform. It was one of the most valuable experiences I’ve had and I made valuable contributions to the research, design, and strategy. Currently, I am part of the UX Office at Indiana University assisting the team with user research, usability testing, and design to improve the student and staff experiences.

I believe designing for good, "I strive to understand people's needs, not superficial or cosmetic needs, but what do people actually need to thrive, do better work, be closer to other people and become better humans in the society" (credits to my Professors). I aspire to craft experiences that are memorable, enjoyable, meaningful and wish to develop a space where design, technology and business function together to resolve real human problems.

UX Office, Indiana University
UX Coordinator
Aug 2019 - Current
Zoro
UX Intern
Jun - Aug 2019
Indiana University
Associate Instructor
2018 - 2019
SAP Labs
Software Developer
2014 - 2018

Thank you for getting to know me. Want to get in touch?
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Zoro.com

UX Research and Design

My summer UX internship experience at Zoro.
I collaborated cross-functionally on multiple projects to improve the customers shopping experience.

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Salesforce Marketing Cloud

Experience Design

Improve the customer experience of Salesforce Marketing Cloud Journey builder tool by crafting an experience to increase the  marketers confidence at the time of sending marketing campaigns.

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Bend'N'Vend

UX Research and Design

Bend'N'Vend is a design to improve body posture for people stuck in their sedentary lifestyle . Our design offers interactivity, incentives and long term health benefits thus being an ideal addition to any shared space.

Read More

Bee Better

UX Research and Design

Through our design - Bee Better we have attempted to not only make people aware of the importance of pollinators and how crucial Bees are to the existence of all lives but also help people take action to contribute to the sustainability of the planet at the same time supporting several local businesses.

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